DIRECT LINE

How do you make an insurance brand relevant before an accident?

EXECUTIVE CREATIVE DIRECTOR

DIRECT LINE

Direct Line insurance wanted to distinguish itself in a market dominated by price comparison sites.

To do this we focused on preventing problems before they happen, identifying real issues and creating innovative, practical solutions to them. With 7,000 annual road traffic accidents taking place at crossings, due to a lack of visibility, we created a prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents.

Over the course of the partnership with Direct Line, we delivered a 53% increase in quotes for motor insurance and 26% increase for home insurance.

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Direct Line ‘The Smart Crossing’ campaign at South Wimbledon Studios, London, UK – 5 Oct 2017.

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