HTC

How do you make a brand known for innovation, which isn’t a known brand?

EXECUTIVE CREATIVE DIRECTOR

HTC

A series of work that aimed to answer the challenges that HTC had in EMEA, namely being the number three phone in the market, the most innovative but lest well known for it and low brand awareness. Over a two-year period, we demonstrated the products innovations dramatically in the field and celebrated their Tour de France team with the ride of lifetime.

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