SAAB

How do you help an engineering business find the country’s most progressive talent?

EXECUTIVE CREATIVE DIRECTOR

SAAB

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The way Saab looks for talent will determine the talent they attract. To demonstrate this, we used machine learning to create composite new faces which represent the combined qualities that the best Saab employees share.

These AI-generated avatars became the future faces of an employee engagement campaign that ran across print, digital out of home & at events. Saab saw a 12% increase in applications from younger and more diverse candidates as a result this activity.

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