How do you get people to want to think about boilers?
EXECUTIVE CREATIVE DIRECTOR
The Comfort Zone
To raise awarness of the Vaillant boiler brand and deliver upon its premuim quality, we created the ulitmate comfort zone, a uniquely inviting environment of serenrity and warmth, made up of all the elements that people crave during a deep winter.
The campaign ran across TV, social and display during the competitive holiday season and welcomed people to take to relax amid this most stressful time of year.
The campaign led to a 22% increase in sales, in Q1 of the following year, making it the most sucessful quarter in 6 years.